4th Ghana Graduates Conference New Book: Essays from a Marketing PhD NEW BOOK: RESEARCH MADE EASY UGBS 602 Research Methods – Syllabus and Slides UGBS 302 Research Methods – Syllabus and Slides
4th Ghana Graduates Conference

4th Ghana Graduates Conference

The PearlRichards Foundation, Ghana is delighted to invite you to participate in the 4th Ghana Graduates Conference 2015 (GGC 2015). The Ghana Graduates Conference is a showcase of research work by… Read more »

E-business Seminar for Institute of Public Relations

E-business Seminar for Institute of Public Relations

The session focuses on fundamentals of e-business for Public Relations professionals. E-business is explained with several global examples. Download slides

New Book: Essays from a Marketing PhD

New Book: Essays from a Marketing PhD

Essays from a Marketing PhD is a compilation of essays on a variety of topics in the broad areas of Marketing Theory, Philosophy of Science, International Marketing and Marketing Perspectives… Read more »

NEW BOOK: RESEARCH MADE EASY

NEW BOOK: RESEARCH MADE EASY

What are the elements of a good research? Most often than not we face a dilemma in seeking answers to this question. The challenge becomes pronounced when we begin to… Read more »

MBAE 618 Res Methods: Course Introduction

MBAE 618 Res Methods: Course Introduction

Download Course Syllabus  | Download Course Slides The general objective of this course is to introduce students to methods of research. The specific objectives are: to ensure that students acquire… Read more »

UGBS 602 Research Methods – Syllabus and Slides

UGBS 602 Research Methods – Syllabus and Slides

Research plays a critical role in business and society. However, what makes a piece of exercise of asking questions a research. This session seeks to introduce readers to the purpose… Read more »

UGBS 302 Research Methods – Syllabus and Slides

UGBS 302 Research Methods – Syllabus and Slides

Research plays a critical role in business and society. However, what makes a piece of exercise of asking questions a research. This session seeks to introduce readers to the purpose… Read more »

Endearing Customers through CSR Communication

Endearing Customers through CSR Communication

There is a thin line between genuine CSR communication by a firm, and a simple public stunt aimed at communicating a false sense of firm responsibility (eg. Greenwashing). Firm’s stakeholders are… Read more »

COMS 622 Session 3: Trends in Mobile Marketing

COMS 622 Session 3: Trends in Mobile Marketing

Mobile marketing is becoming very vital in every organisation especially business to business or business to consumer since the organisations exist basically to provide goods and/or services that would satisfy… Read more »

UGBS 702: Advanced Qualitative Research Methods

UGBS 702: Advanced Qualitative Research Methods

The conduct of academic research can be either quantitative or qualitative. In this course the focus is on qualitative research design in which five different approaches to qualitative inquiry-narrative, phenomenology,… Read more »

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