UGBS 602 Research Methods – Syllabus and Slides UGBS 302 Research Methods – Syllabus and Slides Endearing Customers through CSR Communication COMS 622 Session 3: Trends in Mobile Marketing UGBS 702: Advanced Qualitative Research Methods
UGBS 602 Research Methods – Syllabus and Slides

UGBS 602 Research Methods – Syllabus and Slides

Research plays a critical role in business and society. However, what makes a piece of exercise of asking questions a research. This session seeks to introduce readers to the purpose… Read more »

UGBS 302 Research Methods – Syllabus and Slides

UGBS 302 Research Methods – Syllabus and Slides

Research plays a critical role in business and society. However, what makes a piece of exercise of asking questions a research. This session seeks to introduce readers to the purpose… Read more »

Endearing Customers through CSR Communication

Endearing Customers through CSR Communication

There is a thin line between genuine CSR communication by a firm, and a simple public stunt aimed at communicating a false sense of firm responsibility (eg. Greenwashing). Firm’s stakeholders are… Read more »

COMS 622 Session 3: Trends in Mobile Marketing

COMS 622 Session 3: Trends in Mobile Marketing

Mobile marketing is becoming very vital in every organisation especially business to business or business to consumer since the organisations exist basically to provide goods and/or services that would satisfy… Read more »

UGBS 702: Advanced Qualitative Research Methods

UGBS 702: Advanced Qualitative Research Methods

The conduct of academic research can be either quantitative or qualitative. In this course the focus is on qualitative research design in which five different approaches to qualitative inquiry-narrative, phenomenology,… Read more »

COMS 622: Information Systems in Organizations

COMS 622: Information Systems in Organizations

This session explores the concept of information systems and the use of information technology in organizations. At the end of the sessions, students should be able to discuss and explain:… Read more »

COMS 622: Course Syllabus

COMS 622: Course Syllabus

Download Course Syllabus Course Objectives and Description This course examines the fundamental principles associated with the strategic adoption, implementation, use and evaluation of new information and communication technologies (ICTs) in… Read more »

ECCM 304 Session3-4-5: Mobile Application Development

ECCM 304 Session3-4-5: Mobile Application Development

This session examines the components and principles for designing a mobile application. The session cover basic principles in mobile design and provides a background on key issues of concern to guide… Read more »

OMIS 604: IS Strategy and Policy Course Introduction

OMIS 604: IS Strategy and Policy Course Introduction

Download Course Syllabus Background: The idea behind this module is to examine the how organizations and institutions develop information systems strategies and corresponding policies to govern the development, deployment and… Read more »

OMIS 604 Session 6: IT Policies, Standards and Guidelines

OMIS 604 Session 6: IT Policies, Standards and Guidelines

The objective of the session is to ensure that students understand and differentiate between IT policy, standards and guidelines; to enable students understand the basic types of IT policies required by… Read more »

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